We can provide you with audience insights, Psychological theory, eye tracking research, competitive analysis and base research to help inform your creative & account management teams.
Full communications plans for internal and external communication campaigns across channels. Provide clear communication strategies to help tie up the execution of your creative pitches.
Creating creative strategy for your campaigns based on insights & market research, helping you get under the skin of the brand and their customers.
Building bespoke marketing strategies or digital marketing strategies that get your brand and business through the noise, reaching your audience in the right way. Looking at all channels online and offline to ensure no opportunity is missed, as well as helping you review your marketing performance across departments and teams to maximise success.
Helping you define a communication strategy both online or offline, plan your content across all channels in line with your audience, find efficiencies, set communication pillars to help empower your teams to carry on the amazing work they do.
Using the latest mobile eye tracking technology and insights into human behaviour, we show you how your customers really see your retail environment, your product, or your communication. As a creative marketing agency, we are able to translate the insights into practical and actionable intelligence for you and your wider creative teams.
Examining your market and your competitors, finding you opportunities to stand out and gain more customers. Putting the customer at the heart of your marketing. Looking at the psychology and behaviour of your audience, and providing you important insights.
Finding ways for you to get in front of new audiences with the use of strategic sponsorship opportunities or partnerships. planing and executing PR strategies to amplify your campaigns.
What Is Eye Tracking?
Eye tracking refers to the process of measuring where your audience or customers look, also known as measuring the point of gaze. This is measured by an eye tracker, that records the position of the eyes and the movements they make, as well as looking outward to correctly identify the stimulus that has caused each response.
How Does An Eye Tracker Work?
In the past, eye tracking equipment was quite large and clunky, usually only allowing people to monitor ones eye movements in a set location or at a desktop computer. Hardly a real world situation.
However, using the latest mobile eye tracking system, a test subject wears, what seems like, a regular pair of glasses and can freely walk around anywhere.
The mobile eye tracker uses near-infrared light directed towards the centre of a test subject's eyes, monitoring all micro eye movements as they look around normally. Allowing us to monitor exactly what is grabbing their attention, in a real life situation.
What Is JAGUAR EYE Q?
Jaguar Eye Q is the intelligent approach we created with the help of Dr. Abiodun Yusuf (Phd), an expert in eye tracking technology, Think of it as putting the EQ into eye tracking from a marketing and creative perspective. We aim to make eye tracking an accessible technology for any brand, marketeer or retailer. Allowing them to leverage human factors, as a path to gain key insights and truly understand their customer. We work with you to build the right experiment and provide you with the knowledge to empower your marketing campaigns, your environment builds or your brand identity.
At times, the creative process is very subjective, key stake holders can easily be caught up in the back and forth of amendments and creative decisions. Using the power of eye tracking and our Jaguar Eye Q methodology, we can help any company discover how their solution is actually seen and received by people.
Social Jaguar help tie up the journey between research and practical marketing, as we truly understand the intricacies of a creative marketing campaign or building a retail environment.
Think of us as marketeers and scientists on your side.
Saving you money on your marketing and digital marketing budgets, generating marketing plans and campaign strategies bespoke to your business needs, with the aim of working as efficiently as possible.