Cut Through Branding

Project Overview: Qalhata Technologies were entering into a highly competitive and highly technical market, where most business is done by building relationships with key stakeholders across government, defense and security departments to face events. Developing stand out messaging and branding was essential to lure prospects to the events stand and make an impression, we supported Qalhata Technologies to craft a strategy and messaging framework that considered the needs of the audiences attending these events, all products being showcased, and identified what key USPs make them stand out from their competition as well as how best each product could be positioned. After much research and creative ideation, we developed a striking purple colour that broke through the sea of blue, red, white and grey. We also supported updating sales documents with our new messaging, as well as supported script and interview question reviews prior to the live event to assist the CEO in delivering key message pillars and support message deliverance.